Protecting Digital Content: Ceartas AI Startup Raises $4.5M to Combat Piracy

In a world where digital privacy is increasingly under threat, the story of Dan Purcell’s personal ordeal sheds light on the darker side of online content sharing. Devastated by the discovery of his intimate videos on a porn site, Purcell embarked on a mission to prevent such violations. This blog explores how his startup, Ceartas AI, leverages AI to protect content creators from piracy and brand infringement.

ceartas AI
Image Credit: L-R Jonny Smyth, Dan Purcell

Protecting Digital Content: Ceartas AI Startup Raises $4.5M to Combat Piracy

1. Unveiling Ceartas: A Tech Startup’s Response to Digital Privacy Violations

  • Ceartas’ Genesis: From Personal Trauma to Innovative Solution Dan Purcell’s personal experience of discovering his intimate videos on a porn site served as the catalyst for the creation of Ceartas. Devastated by the violation of his privacy, Purcell resolved to develop a solution to prevent similar incidents. This subsection explores the emotional journey that led to the inception of Ceartas and highlights the founder’s determination to address the issue of digital privacy violations.
  • AI-Powered Brand Protection: Ceartas’ Mission and Approach Ceartas AI is founded on the principle of leveraging artificial intelligence to safeguard the digital content of creators and brands. The startup’s mission is to provide comprehensive brand protection and anti-piracy services by harnessing the capabilities of AI technology. This section delves into Ceartas’ innovative approach, which involves using AI algorithms to de-index unauthorized content and automate the issuance of legal notices for piracy violations.
  • The Rise of Ceartas: Securing $4.5M in Seed Funding Despite facing initial challenges, Ceartas has emerged as a promising player in the brand protection space, securing significant investment to fuel its growth. With a Seed round of $4.5 million from prominent investors like European VC Earlybird and Upside VC, Ceartas is poised to expand its operations and enhance its AI-powered platform. This subsection highlights the startup’s success in securing funding and underscores the industry’s recognition of its potential impact in combating digital privacy violations.

2. How Ceartas Works: AI Technology in Action

  • De-Indexing and Legal Notices: Ceartas’ Core Functions Ceartas AI operates by employing sophisticated AI algorithms to de-index unauthorized content from digital platforms and issue legal notices for piracy violations. Through its proprietary AI platform, Ceartas scans various online platforms to identify and eliminate infringing content, thereby protecting the intellectual property rights of content creators and brands. This subsection provides an in-depth overview of Ceartas’ core functions, highlighting its ability to automatically detect and address instances of content piracy.
  • Tackling Deepfakes: Ceartas’ Advanced Capabilities In addition to combating traditional forms of piracy, Ceartas AI is equipped to tackle the emerging threat posed by deepfakes. Leveraging its advanced AI technology, Ceartas can identify and remove deepfake content, which has become increasingly prevalent on digital platforms. By staying ahead of the curve, Ceartas ensures that content creators and brands are protected from the damaging effects of manipulated media. This subsection explores Ceartas’ advanced capabilities in detecting and mitigating the risks associated with deepfake technology.
  • Expansion and Partnerships: Ceartas’ Growth Strategy As part of its growth strategy, Ceartas AI is expanding its operations and forging strategic partnerships with key players in the digital content ecosystem. With plans to open an office in Los Angeles and partnerships already established with platforms like OnlyFans and Fanfix, Ceartas is positioning itself as a leader in the fight against digital piracy. This subsection discusses Ceartas’ expansion plans and highlights the importance of partnerships in achieving its mission of providing comprehensive brand protection services.

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3. Navigating the Competitive Landscape: Ceartas vs. Industry Rivals

  • The Brand Protection Space: Competition Overview Ceartas AI operates in a competitive landscape alongside other players in the brand protection space. This subsection provides an overview of the competition, highlighting key competitors such as Rulta, BranditScan, Red Points, and Vobile. By analyzing the strengths and weaknesses of each competitor, readers gain insight into the broader market dynamics and Ceartas’ position within the industry.
  • Ceartas’ Competitive Edge: Automation and Accuracy Despite facing competition, Ceartas AI maintains a competitive edge through its innovative approach to brand protection. By leveraging automation and AI-driven algorithms, Ceartas is able to offer unparalleled accuracy and efficiency in detecting and addressing instances of content piracy. This subsection explores Ceartas’ unique selling points and emphasizes the benefits of its automated platform for content creators and brands seeking robust brand protection solutions.

4. Industry Endorsements: Ceartas’ Investor and Partner Network

  • Earlybird Ventures: Recognizing Ceartas’ Potential Earlybird Ventures’ decision to invest in Ceartas AI underscores the startup’s potential in the brand protection space. This subsection delves into the rationale behind Earlybird’s investment, highlighting the firm’s recognition of Ceartas’ innovative approach and its potential to disrupt the industry. By securing backing from reputable investors like Earlybird, Ceartas solidifies its position as a leading player in the fight against digital piracy.
  • Backing from Industry Leaders: Gaming, Music, and Television Sectors In addition to Earlybird Ventures, Ceartas AI has garnered support from prominent figures and organizations within the gaming, music, and television sectors. This subsection explores the diverse range of industry endorsements received by Ceartas, including backing from individuals such as Thomas Hesse and Michele Attisani. By aligning itself with industry leaders, Ceartas demonstrates its credibility and relevance in addressing the challenges of digital piracy across various sectors.


Ceartas stands as a beacon of hope in the battle against digital piracy and privacy violations. With its innovative AI-driven approach and strong investor backing, the startup is poised to revolutionize brand protection for content creators worldwide. As technology evolves, Ceartas remains at the forefront, safeguarding the integrity of digital content and empowering creators to reclaim control over their online presence.


  1. What is Ceartas and what does it do?
    • Ceartas is an AI startup focused on brand protection and anti-piracy services for content creators and brands. It leverages AI to de-index unauthorized content and issue legal notices for piracy violations.
  2. How does Ceartas tackle deepfakes?
    • Ceartas’ proprietary AI platform scans digital platforms to identify and eliminate deepfakes, ensuring the integrity of content shared online.
  3. What sets Ceartas apart from its competitors?
    • Ceartas distinguishes itself through its fully automated service, powered by AI, which boasts a high success rate in removing unauthorized content and protecting brands from infringement.
  4. Who are Ceartas’ key investors and partners?
    • Ceartas has secured funding from notable investors such as Earlybird Ventures and has partnered with platforms like OnlyFans and Fanfix to combat piracy and protect content creators.

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